4ocean

We are so stoked to announce our partnership with 4ocean to officially join the clean ocean movement and launch their Buy One Pull One campaign to help remove one kilogram of ocean plastic for every hat sold. Together, this partnership will help us contribute to removing plastic from oceans, rivers and coastlines around the world.

About 40 million metric tons of plastic waste is produced each year, according to the UN Environment Programme, with global production of primary plastic forecasted to reach 1,100 million metric tons by 2050. Approximately 36% of all plastics produced are used in packaging, including single-use plastics - 85% of which ends up in landfills or as unregulated waste.

4ocean is a premier ocean cleanup company dedicated to ending the ocean plastic crisis. Since 2017, its professional full time captains and crews have removed more than 34 million pounds of plastic waste and other man-made debris from the world's oceans, rivers and coastlines.

4ocean launched its corporate partnership program in 2022 to help forward thinking brands transition to the circular economy - a regenerative economic system designed to minimise waste, maximise resource efficiency and promote sustainability by designing products, processes and business models that make it possible for brands to use their resources in a continuous loop without degradation or loss of value.