Our Materials
Our brand focuses on the considered use of materials - combining durable natural fibres like hemp with recycled synthetics such as recycled nylon. Together, these materials allow us to create long-lasting products while reducing reliance on virgin resources and lowering the overall environmental impact of what we make.
HEMP
Environmental benefits of hemp:
Hemp removes large amounts of CO2 from the atmosphere
Hemp has been scientifically proven to absorb more CO2 per hectare than any forest or commercial crop, making it one of the most sustainable fibres on earth
Hemp requires less water to grow
Hemp is an extremely durable and quick growing crop. These sturdy plants need minimal water - about a third that of organic cotton, while taking as little as 90 days to cultivate
Hemp benefits the soil
Hemp doesn’t deplete soil properties and can restore vital nutrients back to the soil replenishing its fertility for a richer yield the following year
Cultivation of hemp requires minimal toxic chemicals, pesticides or insecticides.
Leaf shedding provides the soil with adequate fertilisation and hemp is a natural weed suppressant due to the rapid growth of its canopy. Using very few chemicals in production minimises the release of harmful greenhouse gases into the atmosphere and protects waterways from pollution
Hemp requires less land to grow
Hemp can produce three times more fibre than cotton on the same land
What makes hemp material so perfect for hats?
It's not just the environmental benefits that make these materials such a good choice for hats and tees
Hemp softens over time
Our hemp hats get better with age. One of the best things about these natural fibres is that they get softer and more comfortable over time, meaning your hats only getting better. We also love the aged look!
Naturally antimicrobial and antibacterial
Hemp absorbs moisture without holding bacteria. These fabrics are active against microbes in nature, helping your hats stay clean for longer periods and preventing them from developing odour causing bacteria
Breathable and highly absorbent
Hemp fibres are hollow they allow more airflow over your body while at the same time being highly absorbent. This makes our hats perfect for sunny spells and warm getaways
Strong natural fibres
Your hats will last! Hemp is one of the strongest fibres known on earth.
We have used a 90% Hemp and 10% Cotton blend for our hats.
Our T-shirts are made of a 55% Hemp and 45% cotton blend which comes in a 220gsm weight.
Recycled Nylon
Alongside our focus on hemp, we also use 100% recycled nylon for our headwear - a material that brings strength, durability, and a more circular use of resources to our products. We use recycled nylon from GRS-certified suppliers, helping ensure verified recycled content and responsible practices across the supply chain.
Unlike conventional nylon, which is made from new petrochemicals, recycled nylon is created by transforming waste materials - such as discarded fishing nets, fabric offcuts, and other end-of-life nylon products - back into usable yarn that can be re-spun and re-woven into new fabric.
This significantly reduces the need for virgin raw materials and keeps waste in use rather than heading to landfill. Recycled nylon offers performance characteristics similar to traditional nylon - including excellent toughness and resistance to wear - while helping to conserve natural resources and reduce energy use compared to making new nylon from scratch.
In our recycled nylon products, this material gives our hats a lightweight yet resilient structure, great coverage and shape retention, and long-lasting performance, all while reducing the environmental footprint of the fabric itself.
