Our Materials
Our brand focuses on the use and promotion of hemp and linen materials, two of the most durable and sustainable fibres on earth.
Environmental benefits on Hemp:
Hemp removes large amounts of CO2 from the atmosphere
Hemp has been scientifically proven to absorb more CO2 per hectare than any forest or commercial crop, making it one of the most sustainable fibres on earth
Hemp requires less water to grow
Hemp is an extremely durable and quick growing crop. These sturdy plants need minimal water - about a third that of organic cotton, while taking as little as 90 days to cultivate
Hemp benefits the soil
Hemp doesn’t deplete soil properties and can restore vital nutrients back to the soil replenishing its fertility for a richer yield the following year
Cultivation of hemp requires minimal toxic chemicals, pesticides or insecticides.
Leaf shedding provides the soil with adequate fertilisation and hemp is a natural weed suppressant due to the rapid growth of its canopy. Using very few chemicals in production minimises the release of harmful greenhouse gases into the atmosphere and protects waterways from pollution
Hemp requires less land to grow
Hemp can produce three times more fibre than cotton on the same land
Environmental benefits of Linen:
Linen comes from the flax plant, and is one of the most sustainable and durable fabrics on earth, yet it represents less than a few percent of all textile fabrics consumed worldwide
Linen leaves minimal waste
The entire flax plant can be woven into a fibre, which means that almost no waste is left over from the spinning and weaving process
Linen requires less fertilisers or pesticides
Linen grows easily in most soil types. Like hemp, it has very few natural enemies, making the use of pesticides obsolete and the requirement for fertilisers far less than cotton
Linen's durability means each piece lasts longer and reduces waste
Linen is known to be one of the strongest natural fibre in the world. This means each piece lasts longer, reducing waste and promoting a more sustainable fashion industry
Less water to grow
Like hemp, the linen production process has been found to be significantly less water intensive than traditional cotton, using less than 10% of the water required for cotton production
Low carbon footprint
Flax has a very low carbon footprint. Just one hectare of flax can take approximately 3.7 tonnes of CO2 out of the atmosphere
What makes these materials so perfect for hats?
It's not just the environmental benefits that make these materials such a good choice for hats and tees
Linen and Hemp soften over time
Our hemp and linen hats get better with age. One of the best things about these natural fibres is that they get softer and more comfortable over time, meaning your hats only getting better. We also love the aged look!
Naturally antimicrobial and antibacterial
Hemp and linen absorb moisture without holding bacteria. These fabrics are active against microbes in nature, helping your hats stay clean for longer periods and preventing them from developing odour causing bacteria
Breathable and highly absorbent
As linen and hemp fibres are hollow they allow more airflow over your body while at the same time being highly absorbent. This makes our hats perfect for sunny spells and warm getaways
Strong natural fibres
Your hats will last! Hemp and linen are two of the strongest fibres known on earth.
We have used a variety of materials and blends for our hats, they are:
- 80% Hemp and 20% Cotton
- 100% Linen
- 30% Linen and 70% Cotton
Our T-shirts are made a 55% Hemp and 45% cotton blend which comes in two weights. 200gsm and 250gsm.